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MADE FOR SINCE 74’ | 5/24/18

From day one, Fox has created products with intention and purpose. Every year, for every season, through every weekend ride, our goal remains the same: create great products that elevate performance and forge unforgettable experiences. To that aim, we’re excited to announce our 2018 campaign, “Made For”. The campaign aligns Fox’s Motocross, Mountain Bike and Lifestyle segments with a universal message across all platforms and channels.

“Fox’s products have been purpose-built since the brand’s inception in 1974. This campaign really celebrates the fact that everything we do - from the products we make to the athletes and events we support and the culture we create - is Made For Motocross, Made For Mountain Bike and Made For This Life that surrounds our sports.” – Jeff Taylor, Senior Vice President, Fox Racing.

Since 1974, Fox has had a passion for 2 wheels and the lifestyle that comes with it. The experiences, competition, innovation and camaraderie keep us pushing for that next adventure. Whether it’s a motocross track, trails deep in the forest or riding the lift at the local bike park, this is what we are Made For.

GET OUT THERE AND DO WHAT YOU’RE MADE FOR: Follow us on: @foxracing, @foxmoto, @foxmtb, @foxwomens and share your “Made For” moments with #MadeForSince74 + #MadeForMotocross #MadeForMTB and/or #MadeForThisLife

MTB NEWS
MTB NEWS
World Cup DH#2, Fort William | 6/3/18

World Cup DH#2, Fort William: This race never disappoints! Fort William - Round two of the UCI Downhill World Cup series. This place always delivers an amazing show and we had plenty of great action for this edition! Our riders absolutely killed it, Tahnee Seagrave won, Loris Vergier and Loïc Bruni finished 2nd and 5th! Check out all the Fox Head riders' reactions here:

 

Tahnee, 1st Women

This is her first victory of the year and the first time she has won at Fort William! She has been dreaming of it for ages and has proved she is fit and she'll fight for more wins this year. She is now 3rd in the overall: “This feels different to my other wins - it's at home, the crowd is gnarly, and it's a hard track to win on as well - I think I've ticked off the hardest one so I'm very happy with that! And now, on to Leogang. I think the girls are going to be pushing so hard this year so anyone could win it. It's faster and the times are always so tight so I'm excited! I've had a real bad week so for me to come out and that happen, I wasn't expecting it. It's amazing!”

 

Loris Vergier, 2nd Elite Men

He was so so close to 1st place, only 0.270 seconds back but still super happy! He is definitely one of the strongest riders this year and now stands 2nd place overall, only 4 points behind the leader: “I was a little bit disappointed and it really sucked what happened to Luca (his team mate), but I suppose that is racing. Other than that, it was a cool race. The fast guys were going all out and the guys who really deserved it, like Mo-mo (Amaury Pierron) stole the show and he took the win. I was almost going to cry, it was crazy! And Loïc (Bruni) was there at the podium like 'Hi guys, I'm back!' And I had a look at the general classification and it is scary! I'm 4 points behind Aaron Gwin, in 2nd place! It is all so crazy and I am really happy!”.

 

Loïc Bruni, 5th Elite Men

He got injured at the first round in Croatia with a dislocated elbow and has worked really hard to get back for this race. He was careful with his elbow all week, with lots of time on the massage table so he could give his best on race day. A 5th place, only 2.587 seconds behind the winner is an incredible comeback! He said: “There were so many times when I wasn't sure I would be able to ride this weekend. Even just last week, I was stiff with a painful arm and had had no riding time so I had no idea how it was going to be.  I wasn't riding to win, I wasn't riding to come 5th, I was just riding to get down in one piece. So I was really happy with my result and above all absolutely over the moon for Amaury!”

 

Fearon Connor, 13th Elite Men

He came 7th in Qualis and put in a solid run for Finals. He came 13th but only +3.922 back from the winner: “Yeah, I was happy with my run, just a bit further back than I wanted to be. The times are so close - I was under 4 seconds off 1st place so it just goes to show how tight everyone was - that was all the way back in 13th. I was happy with the run, just it would have been good to be one or two seconds quicker here. As for next week, I've always done well at Leogang - I got the 2nd there in 2015 and I haven't been out of the top ten for the past 3 or 4 years or something, so yeah, I'm looking forward to Leogang. It's early next week so not long to wait, everyone's driving over and I think the race will be exciting there as well”.

 

Laurie Greenland, 16th Elite Men

Not the result he was looking for but it is still very good and he has learnt a lot this weekend! He's now 10th overall which is great: “I was pretty nervous actually, it's really weird. I normally pride myself on being quite head-strong for racing but I was actually a bit nervous. I rode it a bit tight out the gate, braked hard in the top few turns, something I didn't do through the whole of practice and then kicked myself a bit for that. I found the flow and got into it and then started pushing on a bit too much because I knew my top was not as good as I would have liked. So I pushed on a bit too hard and started getting a bit loose and made a few mistakes. It still kind of surprised me, on a day like today I can still come down in 16th but yeah, not happy. I learnt a lot today though so that's all that matters really. As for Leogang, I just like racing. Last year, I was in the mindset of liking one track and maybe not the other. But I like racing my bike, so while I obviously prefer some tracks more than others, I am pretty keen for whatever race comes and keen for whatever it throws at me!”.

 

Finn Iles, 19th Elite men

This is his first-year racing Elite and he is still learning. His results are impressive and we can't wait to see him riding the rest of the season: “I felt really good all weekend leading up to my race run, well, leading up to this morning. And then this morning I felt a bit stiff on my bike and I still felt pretty fast but when my race run came around, the only thought I had in my head was that I wanted to win. I think I took the wrong approach a bit to the race - because I felt so good on my bike yesterday, I needed to keep that same mindset of just riding and having fun. But today I took it a bit too seriously almost, and I think I was just too focused on trying to win instead of just trying to ride my bike. I ended up riding really stiff and making stupid mistakes and breaking in bad spots and I ended up 6 seconds back but I still pretty happy with that and it is my first top 20. For sure, my goal this year is to win a world cup - if you are racing, you are here to win - if anyone tells you different they are probably lying or just trying to be modest. That is the ultimate goal but I think I need to become a better rider first or just better at racing against the big guys like Loïc and Amaury and Loris. It takes time. I'm really excited!'

 

All the teams left Scotland yesterday and are heading down to Leogang (Aust. We're already super excited for this one!

 

Check Foxracing.com for the latest versions of the gear the DH team wore to success at Ft. William: Rampage Pro Carbon Helmet, Flex Air jersey/short, Flex Air glove and the all new VUE Goggle!

 

MTB

"MTB Rider"
Loïc Bruni
WORLD CHAMPION
Loic was born in the south of France - French Riviera. Always happy, easy on the bike, Loic started to race in XC, DH and Trial. Training on famous home trails like Peille or Cap d'Ail, Loic signed his first contract for his first year as a Junior. He joined Sam Blenkinsop, his idol, and started to improve his speed and his race approach with him.

Better food, thinking about recovery, off time, and working with his best friend and Mechanic Jack Roure, Loic reached the Elite podium during his 2nd year as a Junior, in Windham USA. He became the World Champion in 2015, and after that he won his first World Cup stage in 2016, Cairns - Autralia.
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Fox Racing

Fox has maintained its position as the innovation leader in the MX industry by designing and producing motocross gear and apparel for the worlds best riders. Building off this athlete-driven design philosophy, the company has expanded its activity and products into MTB, BMX, and rounding off the design innovation to moto-inspired lifestyle apparel for men, women and youth.

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